They played games for longer periods, spent more money, and gave stronger reviews.
These were working professionals or family men who didn’t have time to play hardcore games on other platforms but they could spare time at work or play games while multitasking. Eight million have played it to date.īut the analytics told Harbin that the audience wasn’t soccer moms on Facebook it was men in their 20s to 40s who were looking for a real game experience on Facebook.
The game became an international hit upon its launch on multiple social networks today an average of 40,000 players still play the game at given second. The game was pretty hardcore in its game mechanics, but its art style was cute enough to appeal to a female audience. “But we have always focused on real games with real game mechanics.” “We abandoned our original direction,” Harbin said. Will Harbin joined the two men as chief executive and directed the development of the title, which was renamed Backyard Monsters. Gamers no longer went to stand-alone web sites and increasingly moved to games on social networks. As they created a new title called Desktop Creatures, the market began to change.
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